Strange Sculpting

Strange Sculpting is the brand of personal trainer Don Strange, who brings over 20 years of experience working with clients of all ages and fitness levels — from teenagers and athletes to bodybuilders and seniors. Don needed an e-commerce platform that could sell his digital products (workout plans and meal plans), showcase his recipes, and funnel visitors into one-on-one coaching — all while reflecting the energy and credibility of his brand.

We designed and built a Shopify store that leads with Don's three core offerings — customized workout plans, meal plans and recipes, and one-on-one coaching — each with clear descriptions and direct calls to action. The homepage introduces Don's philosophy that fitness success isn't just about knowledge but about transforming your environment and associations, then guides visitors into the shop. Product pages were designed for clean, distraction-free purchasing with strong imagery and straightforward descriptions that convert browsers into buyers.

The site was built with SEO best practices throughout — optimized product titles and descriptions, structured metadata, and keyword-aligned content targeting fitness coaching, workout plans, and meal prep searches — giving Strange Sculpting organic visibility alongside Don's existing audience.